Design systems creation an maintenance (App and website)

Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.

3 The challenge

The absence of a system meant the redesign risked becoming fragmented unless we established a strong foundation early.

• No existing design system or shared standards

• Inconsistent UI patterns across teams and platforms

• High design and development overhead due to repeated work

• Lack of accessibility guidelines and semantic structure

• Work on big topics as: Color tokens and semantic palettes, typography scale and responsive rules, Spacing, grid, and layout principles, • • Iconography and illustration guidelines, • • Interaction and motion principles, Component Library Creation with • • Usage guidelines and developer-ready specification, • • Accessibility requirements and maintaining Documentation & Governance

• • A major redesign underway that required speed and alignmen

2 My role

I owned the end‑to‑end process of building the system: auditing the existing product, defining design foundations, creating components, documenting usage, and establishing long‑term governance. I partnered closely with engineering, brand, and product teams to ensure the system aligned with both the redesign vision and technical constraints.

1 Overview

During our product’s major redesign initiative, it became clear that we lacked a unified visual language, reusable components, and shared standards. Every team was designing in isolation, resulting in inconsistent interfaces, duplicated work, and slow delivery. To support the redesign and future‑proof the product, I led the creation of our first comprehensive design system — built from the ground up to serve as the foundation for a cohesive, scalable experience.

4 Impact

• Accelerated redesign delivery by reducing repetitive work

• Improved UI consistency across all redesigned screens

• Higher accessibility compliance through standardized rules

• Stronger brand cohesion across the product ecosystem

• Increased team efficiency with reusable components and clear guidelines

The design system became the backbone of the redesign and a long-term asset for the organization.

5 Outcome

The system became a living product rather than a one‑off project. Building it from scratch during a redesign requires balancing speed with structure. The most valuable outcome wasn’t just the system itself, but the shared alignment it created across teams. A flexible, maintainable design system that became the backbone of the redesign and a long‑term asset for the organization.